The Founder
Santune is founder-led. There is no deal team, no analyst, and nobody who takes over the file once terms are agreed. You deal with one person throughout.
Russ
Founder
Based In
Nantwich, Cheshire
Focus
Owner-managed businesses across Cheshire, Shropshire and Staffordshire
Russ has spent more than two decades working alongside business owners across Nantwich, Cheshire and the wider North West. That background gave him a clear-eyed view of the gap most sellers face: good businesses, loyal teams, years of hard work — and no straightforward path to a fair exit.
What became obvious was that the standard routes serve owners badly. A broker lists the business and waits. A trade buyer wants the customer list and little else. Neither offers the one thing most owners actually want, which is time — time to decide, time to hand over properly, and time to satisfy themselves that the people who stay behind will be looked after.
Santune was built around that gap. Both routes it offers exist because owners kept describing the same two problems: not being ready yet, or needing it done quickly.
Outside of work, Russ is rooted in Nantwich — a father, a keen supporter of local sport, and someone who still believes the best deals are built on trust formed over a proper conversation.
Personal Commitments
01
You see the methodology, not just the number. If your accountant disagrees with an assumption, we talk it through rather than defend it.
02
Your staff and customers are a large part of what makes the business worth buying. Protecting them is in our interest as much as yours.
03
Nobody hears that you are considering a sale unless you say so. That holds whether or not we end up doing anything together.
No pitch, no valuation, and nothing that commits you to anything. Most owners who get in touch are years away from doing anything at all.